What domain extension should you use?
From the first moment we started hearing “Visit our website at: “ourbusiness.com” we’ve been trained to think all domain registrations end in “.com”. Then as time progressed, we started hearing “.net” “.biz” “.org” “.ca” (or any other country’s abbreviation) and a variety of others. How do you know what the proper domain extension should be for your website? In the beginning, as long as you got an extension for your domain name, it really didn’t matter what it was as long as you got one, and “.com” has been the preference. However, this is changing. The Internet is becoming standardized, and in some cases regulated, so while you can still use just...
Marketing Materials Checklist for Your Business
Starting up a business can be quite overwhelming at times, we have compiled a list of the most important things you will need for your business. Give each one of these items solid consideration for your initial array of marketing materials for your small business: Logo You’ll want to create a polished image from the beginning and some kind of unique visual hook for your company, and then splash it on your business cards, stationery and anything else you can think of. But that doesn’t necessarily mean spending thousands on a designer to come up with an icon that expresses your business. “You can network with other entrepreneurs, and there’s bound to be a graphic or web designer among the group who will charge significantly less than big design ...
Is Social Network Content the Credit Score of the future?
Almost all of us have one or more social networking accounts that we either are just members of because of peer pressure (even though all we do on it is go on other people’s profile to see their most updated pictures) or because we really do want to share our daily life stories with our friends. Facebook has already more than 500 million users and they still are relatively new in terms of monetizing the vast information. Considering the rate at which Facebook and Twitter are growing, there is no denying that the information about each person on these networks is going to become even more important than what it is today. I came across an article yesterday that said if you want to become a cop, you have to make sure the content on your facebook and...
Do it Yourself vs. Pro Graphic Design
Lately, everyone is tightening their belts to save money. One approach that some people have tried using to save money is handling their own graphic design. This may sound like a good idea, especially if you have some extra time, but more often than not, the results are average if not counter productive. This is because there is more to graphic design than just designing a pretty picture; remember, the idea of graphic design is to convert your prospects into customers. A professional designer knows what will work and what won’t, and they know why. If you don’t, you’re just guessing. There are many reasons to invest in a professional graphic designer instead of taking the do-it-yourself route, here are a few: 1. You need specialized...
Finding the Perfect Domain Name
Choosing a great domain name is important. It is the first thing your customers will see. It is your brand. It will become your most valuable online asset. So choose carefully, although this is easier said than done. Most of the obvious and most desirable names have already been registered, but don’t despair! There are some little-known tricks for finding a name you will love. Here are the things you should think about. Tip #1 – A Name is for Life, Not Just for Launch Once you have built your website around a particular domain it is very hard to change the name. If you do change it, all the valuable links from other websites will be broken and your marketing activity to build your brand will have been wasted. So when choosing a domain name try to...
Custom Web Design Vs Ready Made Web Templates
Recent events has got me thinking… I’ve had a few people contact me about custom work lately only to find out that they go with vistaprint, godaddy or yahoo, which by the way has all the premade everything, plus they are not SEO friendly and they make it so in the future if you ever do want to switch to something else you can’t take none of your site information with you. I wondered why most would opt for that type of site and I still sit here scratching my head thinking how does using a template that probably a billion other people are using make your site/business unique? I am sure I will never know this answer but it still makes me wonder on a daily basis. Is it because A) people are cheap? which with the current economy situation that may be...